Your cart: A-1 WHY THIS BOOK HAS BEEN WRITTEN $0.99 
A Client following is the only proven security for a lawyer. A lawyer with a client base can change firms or start his or her own practice and can control their future. A lawyer without a client following will always be subject to the whims and vagaries of the job market. This chapter will trace the history of the book which may give you an appreciation of the trend and direction of why Getting and Keeping Good Clients is essential to you, your family, and your staff. This chapter could be read in conjunction with chapter A-6.
A-2 MARKETING – AN ACQUIRED SKILL WHICH YOU MUST LEARN – YOU CAN DO IT! $0.99
Patient elations (sometimes called “bedside anner”) is taught in medical school. Client relations (sometimes called “deskside manner”) is not taught in law school. Just as doctors can be taught while they are in school lawyers can be taught after law school. You can learn and apply the techniques needed to Get and Keep Good Clients.
A-3 THIS BOOK IS BASED ON ACTUAL SUCCESSFUL EXPERIENCES OF MYSELF AND OTHERS $0.99
In this chapter I am simply demonstrating the sources of the information in this book and that it is based on practical experience not theory.
A-4 PARTIAL LIST OF SPONSORS OF PROGRAMS WHERE I HAVE PARTICIPATED TO LEARN THE TECHNIQUES OF THIS BOOK $0.99
This is simply a partial historical list of some of the 1,000 plus programs I have done over a period of 40 years you may find your own state and organization in the list.
A-5 DEFINING PRACTICE DEVELOPMENT AND LAWYER MARKETING $0.99
Distinguishing between “practice development” and “lawyer marketing” may help you in deciding where you want to begin to improve your life and your income. This chapter also presents reasons why the term “sales” probably should not be used in most cases.
A-6 MORE ON WHY THIS BOOK HAS BEEN WRITTEN $0.99
This chapter should be read in conjunction with chapter A-1. This chapter emphasizes where the information in this book originated from many sources.
A-7 HOW TO START AND BUILD A LAW PRACTICE $0.99
The book How to Start and Build a Law Practice is the all time best seller of the American Bar Association, now in its 5th edition. That book includes a marketing section intended for new lawyers beginning a practice. The marketing section of that book contains information primarily needed by a new lawyer. This book Is intended for the veteran lawyer. Many lawyers who have been in practice for decades tell me that re-reading that book is helpful in reviewing the simplest of basics which often get lost or forgotten in the rush of day to day practice. It is a worthwhile supplement to this book. That book and where to get it is described in this chapter.