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Section H: Ethics: Using Ethics to Create New Opportunities to Get Clients

Emphasizing your ethics to give clients what they want to hear. Confidentiality checklists, handling conflicts, ethics letters and pamphlet for clients and potential clients.

H-1 COMMUNICATING ETHICS AS A FACTOR IN GETTING CLIENTS $0.99

Letting clients and potential clients know you are ethical instills confidence in the client or potential client. In this chapter some means of communicating this information are discussed. This chapter could stand alone or be read in conjunction with chapter H-2.

H-2 OFFICE CONFIDENTIALITY AS A MARKETING TOOL $0.99

Clients and potential clients need assurance and re-assurance that what they tell you is private, confidential and secret. To paraphrase a TV commercial’s motto, “What happens in our office stays in our office.” This chapter includes a 58 page checklist which you can modify for “in office” and marketing uses. This list will please and impress clients and potential clients.

H-3 USING ETHICS AS A TOOL IN PROMPTING A POTENTIAL CLIENT TO CHANGE LAWYERS $0.99

When you see or hear a “competitor” law firm doing something unethical, you might want to use that information to get the client to change lawyers. This chapter gives examples of how and when to consider using this method.

H-4 HOW TO AVOID LOSING CLIENTS AND FEES WHEN YOU HAVE CONFLICTS OF INTEREST $0.99

A conflict can have a disastrous effect. You might have to lose the client, refund all fees paid, and face disciplinary prosecution. This chapter can help you recognize a conflict that might not otherwise be apparent. This chapter can stand alone or be used in conjunction with chapter H-5.

H-5 FORM LETTERS FOR FEE AGREEMENTS TO COVER CONFLICT OF INTEREST PROBLEMS $0.99

This chapter provides sample forms to solve conflicts problems when you do not really want to lose the client. Sample clauses are included for representation of clients where there is or might be a conflict.

H-6 MATERIALS FOR STANDARD ETHICS LETTER TO CLIENTS AND POTENTIAL CLIENTS (TO BE EXCERPTED FROM AS APPROPRIATE) $0.99

Clients and potential clients want ethical lawyers. This sample letter to clients and potential clients covers a large number of issues that are potentially serious problems if ignored. This letter could easily be adapted into a statement of “Our Ethical Principles” and given to clients and potential clients and/or posted to your website. This chapter could be considered along with chapter H-7.

H-7 SAMPLE ETHICS PAMPHLET (TO BE GIVEN TO A CLIENT WHEN ANOTHER LAWYER HAS BEEN UNETHICAL) $0.99

Clients and potential clients want ethical lawyers. This chapter can be put into a pamphlet format or posted on your website to reassure potential clients of your ethical standards. These standards can also be referred to by you when you find another lawyer guilty of unethical conduct. This chapter can be considered along with chapter H-6.

H-8 CONFORMING TO ETHICAL REQUIREMENTS FOR MAILINGS $0.99

Read this chapter before you send mass mailings.