Your cart: K-1 ALWAYS HAVE PROFESSIONAL CARDS WITH YOU $0.99 
Having a professional card is essential. What to do when you are asked for a card and you don’t have a professional card with you.
K-2 THE $55,000 BAR ASSOCIATION HANDSHAKE (MORE THAN $100,000 IN 2007 DOLLARS) $0.99
Shaking hands and exchanging cards with the person(s) sitting next to you can result in large fees. Read this true story.
K-3 WHAT SHOULD BE ON YOUR PROFESSIONAL CARD? $0.99
There are at least twenty different things that could be on your card. This chapter suggests what to do and what to avoid.
K-4 USE YOUR CARD TO COMMUNICATE THAT YOU’RE A LAWYER $0.99
Giving out cards as often as possible can result in legal work from someone long after you’ve forgotten giving them a card.
K-5 HOW TO START A CONVERSATION AND PRESENT YOUR CARD WITHOUT APPEARING PUSHY $0.99
How Starting a conversation can lead to giving a card and future legal work.
K-6 WHAT TO DO WITH THE PROFESSIONAL CARDS YOU RECEIVE $0.99
Receiving cards can be more profitable than giving them if you know what to do with the cards. This chapter contains several suggestions.
K-7 WHY CLIENTS LIKE TO GET LETTERS AND INFORMATION FROM LAWYERS $0.99
Bombarding your clients with paper is important. This chapter explains why the clients want letters and how the clients use them.
K-8 TELL YOUR OLD CLIENTS ABOUT YOUR NEW SERVICES AND NEW PERSONNEL $0.99
Adding staff or changing an area code or zip code gives you an opportunity to communicate with clients and add additional information. A sample letter is included in this chapter.
K-9 PRESS RELEASES $0.99
Sending press releases give you an opportunity to send copies to clients and potential clients and to post a copy on your website even if the media ignores it. Samples are given.
K-10 HOW TO CREATE BUSINESS AND KEEP CLIENTS HAPPY WHEN YOU READ ADVANCE SHEETS AND TECHNICAL JOURNALS $0.99
Reading advance sheets and journals can result in happy clients and increased billings. A simple system is explained.
K-11 SAMPLE LETTER WITH ADVANCE SHEETS $0.99
Sample letter to accompany advance sheets sent to clients is explained.
K-12 SENDING COPIES OF CLIENTS’ MAILINGS AND CORRESPONDENCE TO POTENTIAL CLIENTS AND POTENTIAL RECOMMENDERS OF CLIENTS $0.99
Some mailings to clients can and should have copies sent to the clients advisors who can generate work for you from other clients with similar problems are given.
K-13 “FOR-YOUR-INFORMATION” LETTERS, EMAILS AND FAXES AS “PRODUCTS” $0.99
Clients love correspondence. Learn how to send “For Your Information” letters, emails and faxes. Chapter includes sample forms.
K-14 SESSION LAWS AND “CLIENT ALERTS” $0.99
Clients and potential clients always want to know about new laws which may affect them. The chapter includes a sample notification letter.
K-15 SAMPLE LETTER TO CLIENTS TELLING THEM YOU HAVE NOTHING TO REPORT (“NO ACTION” LETTER) $0.99
Clients become concerned when there is no contact from you. This sample letter helps overcome their unease.
K-16 DO-IT-YOURSELF MANUALS FOR CLIENTS AND POTENTIAL CLIENTS $0.99
Giving your clients “do it yourself” manuals help them save money and see your name more frequently. These manuals often become the source of new clients. Typical types of law where manuals can be helpful are listed along with instructions on what to put in the manuals.
K-17 EXPAND YOUR PRACTICE USING RESEARCH MEMORANDA AND PUBLISHED ARTICLES BY “USING INK” (THE RUBBER AIRPLANE TECHNIQUE) $0.99
Once you have done research on a legal point for a client you have a product that can provide a lot of favorable public relations. How and where to use the memo is explained.
K-18 WHY YOU SHOULD SEND CHRISTMAS OR SEASON’S GREETINGS CARDS $0.99
Every lawyer should send Christmas cards or Season’s Greetings cards depending on the lawyer or the clients. The reasons for sending them are discussed as well as email “cards,” and what should be written on the card or enclosed with the card.
K-19 CHRISTMAS CARDS IN JULY $0.99
Sending a Christmas card in July may not make much sense, but after reading this chapter you might change your mind.
K-20 SENDING YOUR CHRISTMAS CARD TO AS MANY PEOPLE AS YOU CAN $0.99
This chapter might motivate you to expand your Christmas card list.
K-21 SURVEY YOUR CLIENTS FOR FEEDBACK $0.99
How surveys can help your practice. A sample survey form is included which can easily be modified.
K-22 SAMPLE QUESTIONNAIRE TO SURVEY YOUR CLIENT FOR FEEDBACK $0.99
This chapter contains a sample form to get feed back from clients as well as establishing a client data base and immediately spotting your own strengths and weaknesses.