Your cart: N-1 THE DIFFERENCE BETWEEN SOLE PRACTICE AND SMALL FIRM PRACTICE DEVELOPMENT AS OPPOSED TO LARGE FIRM MARKETING $0.99 
Small firms and solos using low cost technology and non lawyer staff can emulate and even surpass may of the marketing efforts of large firms with large marketing budgets. This chapter encourages small firms and solos to proceed with the low- cost techniques that work.
N-1A ADVERTISING YOUR FIRM DURING EMPLOYMENT INTERVIEWS $0.99
Employment interviews are an excellent opportunity to market yourself and abilities to people who may already be employed in a firm that can refer you work or who may in the future be employed by a firm that can send you work. This chapter teaches you what to say and what to do to get those referrals.
N-2 DIRTY ESPIONAGE TO STEAL MAJOR CLIENTS $0.99
I don’t recommend this dirty espionage to get clients but it is done. After reading this chapter you may wish to caution your lawyers and staff to be wary. This chapter gives examples of how it is done.
N-3 HOW A PROFESSIONAL CONSULTANT CAN HELP YOU $0.99
This book is aimed at do it yourselfers who are willing to do things a little differently to get good results. How to work with a PR consultant is beyond the scope of this book. I have, however listed 16 specific things which a PR consultant may be able to work with you to help you. There is very little they can do for you without your involvement. Reading this list of 16 marketing plans may give you some new thoughts.
N-4 THE LAW FIRM MARKETING ADMINISTRATOR FORM A TO Z $0.99
The first edition of my book How to Start and Build a Law Practice was written in 1976. The first edition of this book was written in 1984. Law firm marketing administrators formed their own organization in 1986. Marketing administrators can be of great value in helping a lawyer or a firm in its marketing. This chapter covers how the firm and the marketing administrator can more effectively work together. I have listed 26 specific tasks (A to Z) for which a marketing administrator can be helpful to the firm efforts.
N-5 HAVING AN OPEN HOUSE TO ATTRACT CLIENTS $0.99
Open houses can be elaborate and expensive or simple or inexpensive. Both work well. A simple open house and office tour is easy to plan and easy to execute and gets good results. This chapter give you guidance in how to do it.
N-6 FIRM BROCHURES AS A MARKETING AID AND THEIR WEBSITE REPLACEMENTS $0.99
Printed brochures have been around as long as lawyers have had egos, but they still have some value. Printed brochures have in the main been replaced by websites on the internet. Alternatives to an expensive printed brochure are presented. When and how to use brochures is also discussed.
N-7 ANALYZE WHERE YOUR GOOD CLIENTS COME FROM WITH A CLIENT- INTAKE FORM $0.99
Client intake forms are invaluable aids to determining where your clients come from and how they get to you. A simple intake to be used when opening a file and when closing a file is provided in this chapter.
N-7A FALSE TELEPHONE AND MAIL SURVEYS TO GET NEW CLIENTS $0.99
Some surveys are real and some are false, Designed to solicit clients. An example of a false survey if given in this chapter.
N-8 SPLIT UP FIRM MEMBERS AT PROFESSIONAL AND SOCIAL MEETINGS WHEN THE FIRM PAYS THE BILL (SEPARATE TABLES FOR FIRM MEMBERS) $0.99
Sitting with or near a potential clients should never be a random matter. Who sits where should be carefully planned. This chapter may open your eyes to opportunities you never realized was there, something you should be doing.
N-9 NETWORK THE NETWORKERS $0.99
By my definition “networkers” can send you a large number of clients and should be prioritized in your marketing efforts. Typical examples are given in this chapter.
N-10 GETTING AND KEEPING CLIENTS THROUGH INPLACING AND OUTPLACING $0.99
By strategic inplacing and outplacing into and from staff of significant targeted clients you could get a large amount of legal work the client or potential client.
N-11 GETTING AND KEEPING CLIENTS THROUGH ASSISTING WITH JOB GETTING $0.99
In this chapter learn how to get new matters and more matters by acting as an informed employment agency.
N-12 GIVING GIFTS TO CLIENTS AND THEIR EMPLOYEES AS AN INCENTIVE FOR USING YOUR FIRM $0.99
Appropriate gifts properly given can result in a large amount of legal work. This chapter discusses when and how and to whom gifts should be made.
N-13 CLIENT “PERKS” FOR USING YOU AS A LAWYER FOR THE COMPANY $0.99
Employers of clients sometimes expect “perks.” An example is given using tickets to an event as the perk.
N-14 OTHER CLIENT “PERKS” FOR USING YOU AS COMPANY LAWYER – CLUBS AND RESTAURANTS $0.99
Private clubs and expensive restaurants are almost always welcome as “perks.” Learn here how to invite a client to lunch.
N-15 MISCELLANEOUS CLIENT PERKS FOR USING YOU AS COMPANY LAWYER $0.99
Sample “perks” to be considered for clients are listed in this chapter.
N-16 DON’T LOSE CLIENTS THROUGH IMPROPER DELEGATION DELEGATE FOR HIGHER PROFITS – DON’T ABDICATE $0.99
Clients who come to meet you or the firm don’t like being “turned over or passed off” to someone else. Learn how to delegate client work and contact.
N-17 SUCCESSFUL SEMINARS $0.99
A detailed how to do it step by step method for putting on successful seminars is on this chapter aimed at the 5 lawyer and more firm. This chapter give examples of places and formats for seminars.
N-18 SUCCESSFUL SEMINARS FOR RECOMMENDERS OF CLIENTS AND POTENTIAL RECOMMENDERS OF CLIENTS $0.99
Seminars for referrers of clients rather than for clients is discussed in this chapter.
N-19 SIMPLE, LOW-COST SEMINARS WHICH SMALL FIRMS CAN PRESENT $0.99
Solos may want to do simple inexpensive seminars. Examples of low cost seminars are given.